WELCOME TO THE BLOCK
The cornerstone of the Black community, where Black Joy can be found at every turn. Frito Lay and Revolt have joined forces to celebrate those authentic, good-for-the-soul moments of Black Joy, and we brought some special talent to get in on the project.
The Creators
For each of us, it was pivotal to tell the story of Black Joy from a real place. So, we leaned into our own experiences and poured our talents from the heart to tell a truly authentic, joyful story.

Spread Black Joy
This is about more than just one commercial. This is about pushing to see positive, joyful images of Blackness on our screens more than we see the negative ones. They say Black Joy is a form of activism, so let’s fill our feeds with joy and share the video now.